Saw an interesting article last night in the hotel's edition of USA Today. Article was flagged on the front page. Here's the electronic version. Cathy Grossman has pegged Rob's position pretty accurately. I think the publication of this book is going to be seen as a watershed event in the history of evangelicalism in years to come.
http://yourlife.usatoday.com/mind-soul/spirituality/story/2011/03/Pastor-Rob-Bells-Love-Wins-bedevils-traditionalists/44835214/1?loc=interstitialskip
Here's Rob's book interview and some Q&A. No surprises at all. Start at around 14 minutes.
http://blog.christianitytoday.com/ctliveblog/archives/2011/03/rob_bell_on_uni.html